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Large sign displays (benches and other objects)

Semitra

  • 2009
  • Installation
  • Commissioned by YCAM
  • World Premiere
1 / 16
大きなサイズで見る

Giant letters blending into the environment

Large objects and benches in the shapes of the exhibition's key letters "T" (time) and "F" (font) are installed in YCAM's foyer. These letters are blending into the environment of the YCAM building and its surroundings, and create a fontscape that constantly changes in tandem with the daily changing scenery.

The objects in the foyer in particular are fitted with full-color LED lighting units, the coloration of which is manipulated via a specially installed website. While changing colors in various patterns, the work creates a multi-layered image as it is reflected on the foyer's glass walls.

Profiles

Semitra

Group of artists

A group of artists that emerged from the "Semitransparent Design" collective, Semitra developed an original design technique by interconnecting digital networks and real spaces. They received numerous advertising awards at the Cannes Lions International Advertising Festival, The Clio Awards, One Show, New York ADC, D&AD, and others. The artists combine visual, programming and networking technology to create their imaginative works ranging from web-based art to installation, photography, imagery and other media/formats. Semitra's main activities to date include among others the "no flash photography allowed." installation at NTT InterCommunication Center [ICC] in 2008 showcasing their self-developed "tFont" typeface with an added element of time, a workshop at the International Academy of Media Arts and Sciences [IAMAS] revolving around "tFont", and film contributions to "Japanese Motion Graphic Creators 2009" (BNN)

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Exhibition

Semitra New Installation Exhibition

tFont/fTime

Finished

Saturday, September 19, 2009 — Sunday, January 10, 2010

* Information in Japanese only

Tour1

October 22, 2010 — November 18, 2010

Semitra Exhibition

Creation Gallery G8

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Links

Installation

120

Semitra's works

9

Works of 2009

17

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