Text messages posted via the exhibition's special website are displayed in the original Semitra-designed "tFont" (typeface with an added notion of time) on a curved screen mimicking the shape of a skateboard ramp. Text written in the "tFont" can only be deciphered by photographing what seems like nothing but an accumulation of blinking dots of light with extended exposure time.
Displayed in another exhibition hall was various footage of the same work photographed at several different exposure times, along with the Semitra artists' own photos of their work.
No Flash Photography Allowed
Semitra
Profiles
Semitra
Group of artists
A group of artists that emerged from the "Semitransparent Design" collective, Semitra developed an original design technique by interconnecting digital networks and real spaces. They received numerous advertising awards at the Cannes Lions International Advertising Festival, The Clio Awards, One Show, New York ADC, D&AD, and others. The artists combine visual, programming and networking technology to create their imaginative works ranging from web-based art to installation, photography, imagery and other media/formats. Semitra's main activities to date include among others the "no flash photography allowed." installation at NTT InterCommunication Center [ICC] in 2008 showcasing their self-developed "tFont" typeface with an added element of time, a workshop at the International Academy of Media Arts and Sciences [IAMAS] revolving around "tFont", and film contributions to "Japanese Motion Graphic Creators 2009" (BNN)
