Text messages entered via a special website are displayed successively on a large screen at the venue, in a font that is concurrently designed in "Movable Type". As the "fTime" font design keeps changing, even identical messages appear totally differently depending the time of posting. Real-time footage of this process is streamed via the Internet, allowing those who posted messages from remote places to witness the decomposition process of their letters.
Transforming gradually and synchronously in the exhibition space and on the website, the work symbolically represents the unique sense of time in the Internet society, and the exchange of messages between an unspecified group of users.
Typesetting
Semitra
Profiles
Semitra
Group of artists
A group of artists that emerged from the "Semitransparent Design" collective, Semitra developed an original design technique by interconnecting digital networks and real spaces. They received numerous advertising awards at the Cannes Lions International Advertising Festival, The Clio Awards, One Show, New York ADC, D&AD, and others. The artists combine visual, programming and networking technology to create their imaginative works ranging from web-based art to installation, photography, imagery and other media/formats. Semitra's main activities to date include among others the "no flash photography allowed." installation at NTT InterCommunication Center [ICC] in 2008 showcasing their self-developed "tFont" typeface with an added element of time, a workshop at the International Academy of Media Arts and Sciences [IAMAS] revolving around "tFont", and film contributions to "Japanese Motion Graphic Creators 2009" (BNN)
Tour1
October 22, 2010 — November 18, 2010
Semitra Exhibition
Creation Gallery G8
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